eBay Myth: Pick a branded product that you can find cheap (any designer product will do), chuck up a one paragraph eBay listing description as you wait for the kettle to boil and then sit back and watch it sell for a profit whilst you relax with a nice cup of tea.
eBay Truth: The very essence of successful eBay selling is researching and selecting the correct products to sell, listing those products in a way that makes people desperate to buy them and ensuring that your listing descriptions consistently receive as much traffic as possible and so increasing views and sales.
Unfortunately, this is the formula that many people don’t understand and is often why they fall at the first hurdle.
I am happy to tell you though, that this need not be the case as long as you firstly get a complete grip on something very important. This involves moving your mindset away from the belief that most eBay buyers are looking for bargain ‘branded or designer’ goods and consequently the belief that you can source and sell anything on eBay for a profit, and you start thinking about the realms of ‘un-branded’ goods instead.
This has always been my strategy right from the start - oh apart from one small blip about 3 months into my eBay selling career when I made totally the wrong decision over some designer handbags, it all went pear-shaped and I’ve never touched designer or branded goods again. Un-branded goods are far less likely to give you a headache and so all my successful eBay selling techniques are based around un-branded goods. It’s always worked well for me and so that’s why I like to recommend this route to others.
But hang-on, what’s wrong with selling ‘branded’ goods I can hear you wondering! Don’t worry because I am going to explain.
Why Should You Not Sell ‘Branded or Designer Goods?
Firstly there are far more advantages to selling un-branded products (which I will explain in just a moment) than there are if you go down the ‘branded’ route. Of course if you really want to sell ‘branded or designer’ then please do feel free, but I always concentrate on un-branded products for eBay selling and my home study courses deal mostly with un-branded products with a little tiny bit of branded thrown in!
Now, please don’t be confused between ‘branded’ and ‘designer’. By ‘branded’ I don’t just mean those popular designer items often found listed on eBay such as Gucci, Dolce & Gabbana, Burberry, Mulberry, Ugg and so on. ‘Branded’ covers any product with a well known or not so well known name. So, for example, Sony, Medela, Per Una, Nike, Topshop, Next,
So, if you decide you want to sell ‘branded’ goods because you think that there are higher profits available there, then please just think it through first. Here’s why:
Do you have the genuine article? If you source from
Are you allowed to sell the ‘brand’ on eBay? If you do find a reliable source for the genuine article you may then find that the brand in question may not want their products sold on eBay at all. If you then list the item on eBay you could find your listings removed under the eBay VERO (Verified Rights Owner) programme or risk a possible suspension. Ask yourself, is it worth the risk?
Is there huge competition for your product? Almost always ‘Yes’ and it will probably be fierce! Branded products are easy for prospective buyers to compare seller to seller, like for like. You will need a phenomenal listing, lots of traffic and a price set to barely make a profit to compete with all the other similar listings.
Do you have multiple quantities of the branded product? If yes and you have got a pallet load of stuff, then be careful. eBay will only allow you to list most new designer or branded goods a certain number of times (the number of times varies – eBay’s decision!) before they stop you listing, usually for 30 days. This is to ensure you are not listing counterfeit goods and you are a genuine seller. The problem arises because if you are limited on listings you cannot build your eBay empire and you will be going nowhere fast.
As an eBay seller who has been there and briefly tried that as I mentioned earlier with the handbag debacle, I would truly recommend that you try and steer clear of branded products if you can. It is an eBay minefield that is best avoided and anyway, done correctly you will have much more success with un-branded products of your choosing.
So the message is that in my opinion you will be much less restricted if you choose to sell un-branded products. Fewer restrictions mean more potential to grow your eBay business, which ultimately means more profit for you! Un-branded products are all I EVER sell now, and believe me – it does work consistently and well.
So now that I have got the ‘branded’ products out of the way which was all a bit doom and gloom, I want to tell you exactly what I mean by ‘un-branded’ products and how concentrating on this selection can help you.
Why Should You Sell ‘Un-Branded’ Goods?
Good question. Does it really matter what you are selling on eBay as long as you are making money? Well, yes it does matter because there’s making money and there’s…making money! If you really want to make a proper income using eBay then you need to find some hot products that you can source easily and at the best price and list correctly that will then give you an income almost on auto-pilot with no hassle and this is where selling un-branded products comes in to it’s own.
‘Un-branded’ products are generic items that you can source and sell that come with no brand name or at the most just a number, so your un-branded product might have packaging that says: Digital Photo Frame HS-2087 - just what it is and then a kind of product reference number.
If you are feeling adventurous you can brand these kinds of products with your OWN invented brand name. This wipes out all competition immediately because no-one else can ever sell your brand apart from you, unless YOU let them of course! (This is such a powerful strategy that I have also dedicated a whole section plus a CD tutorial to this technique in my new eBay home study course – 'The Ultimate eBay Success System’).
So, to start with, all manner of un-branded products can be sourced from almost anywhere in the world at extremely competitive prices. I’m talking about MP3 Players to Digital Cameras, Beauty Products to Car Accessories, Baby Clothes to Pet Products. Anything goes and you should be considering
The great thing about un-branded products is that buyers cannot easily compare like for like and this is a huge advantage for you as it means you remain competitive at all times with whatever product you are selling.
Here’s an example. Let’s say you are selling a Dog Training Collar. It is un-branded but looks extremely similar to the top selling branded product, it’s just a different shape that’s all. It does exactly the same job as the branded product. Now, imagine that you can source these dog training collars for £2.50 each and you know that the same branded product is selling on eBay for £14.99. So, you list your dog training product at £12.99, making you a profit of £10.49 less your selling fees of course. Your listing description will state that your product does exactly the same as the branded product (it’s just a different shape) which means that potential buyers will very often go for the option of saving £2.00 on the cost of the product and buy yours rather than the branded product. The trick is to convince potential buyers that they will only be paying extra for the ‘brand’ with the more expensive item. Do you see what I mean?
Contrary to popular belief, not all eBay buyers are looking on the site for designer or branded bargains. Yes, of course many people do visit eBay to specifically search for that must have Tommy Hilfiger jacket or the latest Apple iPod or whatever, but many more just want to find the item they want at a good price and that’s where un-branded products do well.
Think about it. If you are looking to purchase an item like my dog training collar for example, do you really mind whether it’s a well known brand, a designer item or a make that you have never heard of? Will your pooch care? No, I don’t think so! You just need it to do what it was designed for.
So, it is easy to totally trounce the competition in your chosen niche because there is no set or recommended price that your un-branded product must be sold at. It’s up to you and as long as you are making a decent profit then the decision is yours.
You will also discover that there are no listing restrictions on un-branded products either. You can list as many un-branded items as you like in as many different niches as you like, another immediate advantage for you!
I mentioned the possibility of VERO restrictions earlier when I talked about branded goods and by this stage it will probably come as no surprise to you to find that there are no VERO restrictions on un-branded items. There may be the very, very rare occurrence where a seller has secured the sole rights to sell the product on eBay (it is usually an eBay seller who also has their own website) but I have known this to happen only once in the last 5 years so it is extremely unlikely to happen.
And that about wraps it up. I hope you can see why it’s a good idea to shift your mindset and consider taking the un-branded products route to a truly successful eBay business.
So just to summarise; if you choose the un-branded products route:
- You will have a wider product choice
- You will find better wholesale pricing
- You will encounter a larger number of suppliers
- You will have less competition on eBay
- You will not encounter any selling restrictions
- You will not have to deal with VERO restrictions
- You will always know that you have the genuine article






